Breaking Through the Clutter: Reach Out Approach Communication
The 21st Century has brought a pounding clutter of communication that creates a dissonant white noise and imposes barriers. Overcoming these barriers requires an intentional effort to maximize connection, meaning and retention. The key to breaking through the clutter is to become a dynamic communicator.
Dynamic communicators have the ability to tailor their message style and delivery to that of their audience to transform one-way monologues to two-way dialogues. Aligning your communication style and delivery to your listeners creates both understanding and retention for your desired results.
Think about it, if you are a very extroverted, talkative, gregarious person communicating someone who is quiet, introverted and reserved, is there a chance that your communication style would clash with theirs? Absolutely! As a dynamic communicator, you would realize this, tone down your approach to better connect with that person. This approach would hold true for any of the multiple communication styles that exist. The problem is that most people come from their point of view in how to communicate and don’t respond accordingly to others.
As you approach your “listeners” – whether it be a physician and their office personnel or a Santarus colleague – it is imperative to realize that they are each unique. The way they deliver and receive information is unique to them. The key for you as a dynamic communicator is to realize this point, learn about their style, and adapt yours to create the connection you desire. Once you’ve created that connection, you effectively differentiated yourself from others to achieve enduring positive results.
So as you communicate with others today, take the time to listen and learn about them, read their needs, wants, communication style and satisfy those needs through an adapted approach – do that and you will begin mastering the art of dynamic communication.
Steve
