How and Why Connect with Generation Y
Are you ready? Generation Y is hitting the workforce. Also known as Millennials, Echo Boomers and the Digital Generation, Gen Y was born between 1980 and 1994 and are now becoming part of the workforce. Whether you’re managing them, working with them or selling to them, you’ve got to successfully interact with them; working with Gen Y isn’t optional.
You know you need to communicate with them, but how? You must learn the art of connecting and interacting with them to maximize success – and they must learn to do the same with you. T&D Magazine reported that when asked, “Does Senior Management Encounter Problems Communicating with Any of the Following Employee Groups?” Gen Y was ranked #1 by 19% of respondents. The second place group, Hispanics, came in at 8% – Gen Y was over twice that of the 2nd place group.
This survey, coupled with the experiences that I’ve garnered interfacing with a wide variety of managers confirms the difficulty that they have communicating with Gen Y; it doesn’t have to be this way. Successfully interacting with Gen Y involves raising your awareness of the basic human communication methods, which really aren’t all that different from generation to generation. Yes, they grew up in a different time and are more skilled in technology and like communicating online and via text messages, and this may affect communications, but by bridging this generational gap you will uncover diamonds in the rough, including techno savvy people who will ultimately boost your business.
Learn more about the key steps to better communicate and connect with Generation Y in Bay Area Business Magazine (BABM) article How & Why Connect with Generation Y – See pages 40 -41 in the link below:
I hope you enjoy and please feel free to shoot me your thoughts and/or insights relating to this article and communicating and connecting with Gen Y.
Steve
